The more time we spend in the boardroom with our network of builders, the more weight we put behind the PROFESSIONAL part of the 'Professional Builders' equation.
There are tons of 'builders' everywhere you look.
Just spend five minutes on Google and they all show up right there in front of you in a row.
But that doesn't make them 'Professional'. Professional means you don't operate like other builders.
How Do You Add More Value Compared To Your Competitors?
Instead, you figure out who you are, what you're about, and why the work YOU do provides far more value to your clients than anyone else can provide.
And then you build a system that demonstrates, provides proof and attracts quality clients to check you out.
We call this the Fiduciary System.
A fiduciary is a person who holds a legal or ethical relationship of trust with one or more other parties (person or group of persons). Typically, a fiduciary prudently takes care of money or other assets for another person. Source: Wikipedia
You Need To Act In The Best Interests Of Your Client
When you take on the role of a fiduciary, you act in the best interests of your client OR PROSPECT at all times. You have an obligation to not only deliver exceptional customer service, you also have an obligation not to let them choose the wrong builder.
And as much as we'd like it to be, not everyone is prepared to do the work required in order to become a Professional Builder.
The reasons are too numerous to count.
Every builder could do the work, but history shows they don't.
There are three big reasons for that:
- They are not willing to figure out who they are and then actually BE that leader in the industry. Fear is usually a big factor here. Or tall poppy syndrome as we call it in Australia.
- They are not willing to do the work to figure out how to actually serve clients in a way where the RESULTS speak for themselves. Fear is also usually the culprit here. Because this path leaves you nowhere to hide. The truth comes out when you go down this road.
- They are unwilling to commit to the journey. Fear is also at work with this one. What if you try and fail? What will that show the world? I can tell you, it will show the world that you had more guts than 95% of builders, that's what it shows.
The Real Secret Is This:
You must be offering something to the marketplace they can't get ANYWHERE ELSE.
And the only thing they can't get anywhere else is YOU or YOUR COMPANY building their home.
They have to want YOU.
That's the dynamic we generate in the Association Of Professional Builders.
And that's the point.
Because if they're not coming for you, you've got room for growth and plenty of opportunity ahead of you!
If that sounds like common sense. It is.
Think about that and go deeper with it.
If you make it about your company building the home, you've instantly set yourself apart from every other builder.
Because there is only one you. Only one of your company.
Your Clients Have To WANT You!
It has to be about them wanting you.
Not even what you do. But wanting YOU (or your company) to be the ones to do it.
Most builders don't get this. And it's not our goal to change that. We stopped trying to convince anyone to do anything a long time ago.
Now we’re just here as a guide for those who are ready for the journey.
We wait for those folks to raise their hands because those are the builders we are here to help.
If you are thinking "yeah but for my clients it’s all about price,” you are wrong.
Our building companies managed to increase their gross profit by over 50% in 12 months while still signing the same amount of contracts.
Prior to becoming ‘Professional Builders’ they too believed it was all about the lowest price.
If you are remotely curious to find out how a building company can win a job without being the lowest price... click on the link below and download the sales process for professional builders.
It’s a free download!