Latest Articles

Why Couples Delay Making Decisions

Are you constantly waiting on clients to make selection decisions so that you can finalise a quote or sign a contract?
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How To Avoid Building For Nightmare Clients

Have you ever experienced the client from hell?
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The Customer Is Always Right? Wrong!

The phrase “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London.
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How To Charge For Quotes And Avoid Working For Free

Are you spending your own money quoting jobs for free?
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Squeezing Juice From Oranges

Hardcore selling is a little bit like squeezing juice from an orange...
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How To Attract Sales Without Selling

There's a big difference between attracting and selling. You probably understand this.
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Should I Just Tell Them To Get Lost?

What happens when a client keeps asking you to change a contract before they will sign it?
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Who Is The Ideal Client For Builders?

It's one of the most uncomfortable conversations a business owner will face when assessing their marketing.
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What Is Your Sales Strategy?

There are two popular sales strategies used by builders to get sales.
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How To Demonstrate Value And Avoid Competing On Price

Coaches and Consultants who tell builders, “business is business, it’s all the same regardless of your industry,” are marketing to what's called 'the ...
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